Gone are the days where you send out flyers every 2 days, depending on hoarders for your marketing. With the rapid technological advancements and the shift into the virtual world, digital marketing is all the rage. Most of us spend almost half of our days glued to our phones and thus have no time to focus on marketing techniques implemented by companies outside of the digital world. The business world has once again superseded expectations and adapted to the dynamic environment they are facing. They have taken marketing from the outside environment to the eyes of the customer. To use jargon for the same would be digital marketing, which refers to online marketing of products or services using various techniques within that as well. Some common methods of digital marketing are social media marketing, email marketing, blogging, and pay-per-click advertising. One might confuse this for mind-reading as sometimes when we merely think of a product, the same appears as an advertisement on the internet. It has reached an unmeasurable number to when the advertisements on Instagram seem to just read your mind. This all takes place due to effective digital marketing.