Digital Marketing

Contact us for Digital Marketing

    SinoFled- Digital marketing

    Gone are the days where you send out flyers every 2 days, depending on hoarders for your marketing. With the rapid technological advancements and the shift into the virtual world, digital marketing is all the rage. Most of us spend almost half of our days glued to our phones and thus have no time to focus on marketing techniques implemented by companies outside of the digital world. The business world has once again superseded expectations and adapted to the dynamic environment they are facing. They have taken marketing from the outside environment to the eyes of the customer. To use jargon for the same would be digital marketing, which refers to online marketing of products or services using various techniques within that as well. Some common methods of digital marketing are social media marketing, email marketing, blogging, and pay-per-click advertising. One might confuse this for mind-reading as sometimes when we merely think of a product, the same appears as an advertisement on the internet. It has reached an unmeasurable number to when the advertisements on Instagram seem to just read your mind. This all takes place due to effective digital marketing.

    One of the most common and important skills one needs to be a digital marketer is Search Engine Optimization (SEO). You might have heard this phrase very often as it appears as a common necessity while applying for any digital marketing job or internship. It refers to an unpaid form of pay-per-click advertising, although it takes a while to establish a rank while using SEO it is a very valuable skill if utilized optimally. The rank of your website when someone on the internet searches for your product goes up when an effective SEO strategy is applied. This leads to prospective customers visiting your page and increases overall trafficking.Our exemplary performers are armed with the machine guns of the digital marketing world which will help you achieve a substantial amount of reach which in turn assists in the growth of your business. Digital marketing is an indispensable tool that must be adopted by everyone, it helps grow those tiny shops in front of your house to multinational corporations minting billions of dollars. The beauty lies in the online platform of advertisement which proves to be highly effective especially when the virtual world is now booming at a flashing rate. 

    Sinofled is a leading startup web design and development agency, with our headquarters located in Kolkata, we provide the most cost-effective and quality-filled works for our clients who belong to various diverse disciplines. It is our sacred duty to supply our clients with their required needs hence we consist of a team of highly skilled individuals who are well versed in the marketing field. The passion of inducing people to purchase products and services has helped us thrive in the corporate field which is focusing on the marketing discipline. Our enthusiasm is evergreen from the moment the client approaches us until we deliver the promised results and it does not waver. Our primary objective is to satisfy our client’s requirements and we strive through any challenges faced by us and ensure the desired output reaches the hands of our client well before the deadline expires, giving them room to make additions or deletions if necessary. It has been observed through experience that the most important factor to be determined by a business is identifying its target audience without which achieving success would be challenging. We at SinoFled will help you target the right audience with our effective and efficient digital marketing strategies that are curated with the utmost care from our professionally trained digital marketing team.

    If the target audience is identified, there is not much of a difficulty in targeting anyone, anywhere as the location is no more a barrier. However, the right strategy must be applied for the specific business as the type of business is a crucial factor in determining the strategy to be implemented by digital marketers. This is why SinFled is recommended to take over the digital marketing discipline off the worry charts for you as exceptional professional service shall be delivered to you.

    If you are still hesitant to invest in the digital marketing service offered by us, let us help you understand the reasons why it is beneficial to your ever-growing business.

    Benefits of Digital Marketing

    Conversion rates

    To first understand what a conversion rate is, we can take an example of how we as customers log onto a shopping website and end up putting multiple items in the cart but never ends up buying it. There are people on the other hand who log in and immediately purchase a couple of items. Conversion rate can thus be understood as the percentage of individuals who take positive action on a website. Here the positive action is the second scenario consisting of the customer purchasing the item. Digital marketing optimally improves conversion rates to a very high extent. When compared to its counterpart -traditional marketing, digital marketing has a wider scope in impacting the customers and for there being a visible change in the conversion rates. This is because the interaction of customers to the advertisement is tracked online and certain marketing tools are used to refine the target audience and aim at those with the potential of purchasing.

    Accuracy in monitoring results

    During the offline times, it was challenging to track down the results of a marketing event that was conducted and if the sales had peaked, it was difficult to know if it was due to an effective marketing strategy. However, with things taking an online turn, and with the blessed existence of digital marketing, it has become an easy job to track down the analytics of a marketing campaign that has been conducted. Like how an accurate percentage is calculated of your online exam grades, similarly the digital marketing results are calculated although it may not be as unpleasant to look at. The extremely high potential of digital marketing must be exploited completely with how one can analyze the number of times an individual has visited a page to know the time spent on the page.

    Customer engagement

    When you go to a store physically, it has probably been a while owing to the ongoing pandemic but when you do, you may observe how sales representatives hover around you all the time. They even provide some unsolicited advice and the lingering around certainly helps them understand needs however it does become troublesome for the customers at some point. Digital marketing eliminates all these uncomfortable interactions by simply keeping track of the customer’s activities online and assisting whenever asked for. The entire buying journey of the customer can be monitored and understood.

    Establish the credibility of the brand

    The easiest and most used method of gaining and maintaining the credibility of your brand is through digital marketing. There have been various studies that have been conducted showing the increase of trust shown by customers to companies that maintain and remain active digitally. Digital marketing tools help in understanding and analyzing whether or not the brand has gained credibility through the course of its digital journey. If the company website arrives on the top ranks of the Search engine result pages then the company can be understood to have gained great brand credibility. Not only does this boost your sales and customer reach it also alerts competitors and stakeholders at the same time. If the relevant stakeholders of the industry realize your company is topping the search engine results, they tend to get attracted and may invest in the organization and even involve themselves in funding which is always an essential part of any organization.

    Targeting the audience

    This is the first and most important step that is involved in digital marketing as it refers to identifying the right target audience that you wish to communicate with and then offer your products or services. With the takeover of the online world, it has become almost dangerously easy to identify and segment your audience with the numerous tools and data pools available. The various online trackers and data collectors help in digital marketing which helps identify the key demographic for your product or service. Examples of the same may be something you have come across such as google forms that collect data, advertisements requiring you to fill in details, etc. This is used to a digital marketer’s advantage and then all content that piques the interest of the customer will be sent over thus making their shopping experience seamless.


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