Traffic is something that is despised by all of us, nobody likes to queue up for almost an hour under the hot sun waiting for people to start moving like snails. However, it might surprise you to learn there is however one area in which traffic is a sign of success. This is referred to as web trafficking, having numerous people coming up to your website and interacting with the content published on the same. It is the dream of any organization to achieve the topmost rank when it comes to web trafficking and for their company to appear on the top of the search when their product is searched for on google. There are various methods of achieving this, including and not limited to business strategies, content, etc. The most effective method however is Search Engine Optimization (SEO) this is one of the skills that are currently in demand. It is a strategy or a certain change that you make to ensure your company’s website is visible on the internet. It may be visible right now but maybe not to the human eye, or it is probably buried deep down under the other google searches. SEO is used to help your website be discovered through organic methods that are, naturally without making payments for bringing it to the top searches.