UX Designing

Contact us for UX Designing

    SinoFled- UX Designing

    As customers, people want something more than the solution provided by your business (whether online or offline). People want a flawless experience. To achieve that flawless experience for your users, it is very important to prioritize and acknowledge UX design in your product/web development. UX design is basically a process that UX designers follow in order to create products and services while making sure the user’s experience is smooth and meaningful. It includes some aspects such as branding, usability, functionality, acquisition paths, and engagement. Our essential goal is to fulfill our customer’s prerequisites and we endeavor through any difficulties looked by us and guarantee the ideal yield arrives on account of our customer a long time before the cutoff time-lapses, giving them space to make augmentations if important.

    Sinofled is a main startup website design and development organization, with our base camp situated in Kolkata, we give the most financially savvy and unrivaled quality works for our customers who have a place with different assorted orders. It is our consecrated obligation to supply our customers with their necessary requirements henceforth we comprise a group of exceptionally capable application engineers who are energetic and knowledgeable in the phrasings and exercises of the application advancement industry.

    At Sinofeld we provide 5 services: Web designing, UX designing, search engine optimization, iOS, and android app development, and digital marketing. We believe that along with developing an app it is very important to invest in UX design in order to provide a flawless experience to the users.

    If you are doubtful on whether to invest your money in UX designing or not, following are the benefits of UX designing which will help you to take your decision:

    Benefits of Web Design

    Cuts down development costs

    Everyone wants to cut down development costs and increase profits. What if I say a good UX design helps in cutting down development cost? To understand this thing, we need to look a little closer on what are the steps of the UX design process.

    A good UX design is a result of proper research, information architecture design, prototyping, wireframing, user testing and final implementation.

    There are two major stages which actually affects product cost:

    1.  Prototyping: Prototypes are basically the mocks of the final product. Some people think that prototypes are real products but a prototype actually mimics the appearance of the final product. The main purpose is to verify the ideation of the app by letting other real users examine it. Basically, UX designers use prototypes in order to check how easy the app’s interface is and what technology it requires in order to empower the UX design.

    Proper prototyping can help reduce development cost by:

    • It helps you to estimate more accurately: Making changes at the final stage may prove to be time-consuming and costly as well. If we get to know what changes need to be done at the prototyping stage, we can estimate the costs more accurately and it will also take less time.
    • It may help you avoid unnecessary features: Many times you may think that adding more and more features will make your app more attractive and useful but they may end up useless and unnecessary. At the prototyping stage, when other real users use it and validate your app, they may point out those unnecessary features added by you and hence, improve the overall design and structure of the app and reduce time consumption and cost too.
    •   Testing out content: Content is very very important along with great design. According to experts, 38% of people leave a site if either the content or the layout looks unappealing. At the prototyping stage, you can validate how your content i.e., texts, images, videos, etc are received by the users. Testing your content can help you make a content showcasing system that works out positively for your application's plan and satisfies your clients with aesthetics

     

    2.Usability testing: User testing helps you to stimulate certain situations in which an end-user will actually use the app/ website. So, you must be thinking that there are many team members in your team so why take another person for user testing? So the answer is: The people in your team have spent much time in developing the app, their hard work is there in making the app. So, they may be biased or they may not be able to see the flaws. While people outside the team may help in checking the user interface, how easy and convenient the app is to use! They may check various elements like the font size, button size, sequence for certain procedures, etc while testing the product.

    By user testing, one may avoid inconvenient designs and therefore avoid reworking on the same later on. This will help in time as well as cost reduction.

     

    Increases revenue

    Have you ever thought about why the websites delivering the same content with the same costs and range of goods have different preferences? The simple answer is UX design. According to a study, around 75% of people prefer to judge a site with its aesthetics. If they won’t like your aesthetics then you will be out of their preference list. I know you won't like that.

    A user-friendly interface helps in building more customers hence increasing your revenue.

    There are few elements of UX design that may help in increasing your revenue:

    1. Ease of use: Usability straightforwardly impacts your sales. In the event that your site adjusts to commonly acknowledged principles of ease of use, your guests are bound to play out the ideal connections ‒ for example, make a buy, buy-in, or make a record.
    2.  Reduced no. of steps: More the number of steps, the less motivated your customers will be to fill them.

    Motivates users to interact with your content

    Content is basically something that is visible on your page; it may be text, maybe an image, or a video. Whichever kind of website or app you are working on will have some content. In fact, today people have more images and videos in order to target Millenials.

    So what exactly UX design does is: it has some techniques which help in befriending users with your content. Some of the techniques are:

    1.  UX designers create personas in order to get a better feel of their targeted audience and create some user experience that motivates end-users to browse your website or app.
    2. UX design mainly focuses on personalization which is all about delivering content that is relevant to a specific type of user.
    3. The main motive of UX designers is consistency. Consistent designs are often well-known, predictable, and comfortable for the users. For example, if you are surfing a food ordering site, then you must be familiar with a certain type of criteria that the menu is always on the left side and billing is always at the end. This type of consistency helps in reducing time to learn how to use the app.

    Hence, UX design may help in reducing the gap between the content and your users. By putting the right content in the place, you may gain some loyal customers too and who doesn’t want that?

    Increases customer loyalty

    A great UX design helps you to attract new users as well as retain them too. The customers who often return to your site are loyal customers and loyalty is won through a positive user experience that will inspire them to keep coming back. One technique used by UX designers to build customer loyalty is by creating a customer journey map (CJM). A CJM may help you in building the loyalty of customer by helping you:

    1. Build empathy: A well-made CJM may help you in identifying the emotional state of the user at different times of their journey while surfing your site.
    2. Identify bottlenecks: When a user experiences difficulty in performing an action, it may turn them away from using your site. A proper CJM may help you identify bottlenecks and eliminate them.
    3. Increase retention rate: A proper CJM may help the UX designers in identifying the things they need to optimize in order to get better engagement and customer loyalty.

    Stimulates word of mouth

    Word of mouth means sharing information about your site by personal communication or social media or any other means. If people like your product, they will speak about it not because they are getting paid, but because they really liked it. So must be wondering how UX helps in stimulating word of mouth?

    1. Facilitates social sharing: UX designers understand the significance of social sharing. One illustration of this acknowledgment is the showing of connections to online media destinations focused on explicit crowds.
    2. Promotes trust: People often believe people who are like them or they tend to believe their peers. UX techniques such as reviews, star rating help people to share their experience which in return increases order sizes.

    Avoids wasting resources

    If you invest in a good UX design solution, then you will be able to avoid some of the precious resources, human resource, time and money.

    Human resource includes the people working with you in developing that site/ app. If your employees aren’t managed well then it may result in financial losses. For eg: promoting your product without investing in a proper user experience that can make a user happy.

    A good UX design may help you in avoiding waste of time. I have discusses above that while prototyping, it may help you to avoid unnecessary features. It may help you too avoid wasting time by making changes at the final step which in turn help in curbing the financial losses.

    1. Build empathy: A well-made CJM may help you in identifying the emotional state of the user at different times of their journey while surfing your site.
    2. Identify bottlenecks: When a user experiences difficulty in performing an action, it may turn them away from using your site. A proper CJM may help you identify bottlenecks and eliminate them.
    3. Increase retention rate: A proper CJM may help the UX designers in identifying the things they need to optimize in order to get better engagement and customer loyalty.

    STATS THAT    SPEAK

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    50+

    Media Mentions

    97%

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    Projects Completed

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    Fortune 500 Clients